The charity of Limerick Animal Welfare is experiencing a high volume of users visiting their social media presence on Facebook every day. While the Facebook page is well-known and established among the users, the website struggles in comparison with an outdated design and a lack of important functionalities. For example, the Facebook page has become one of the central hubs for users to report their animals missing. Limerick Animal Welfare shares this information on their page via a post which reaches more than 66.000 followers.
The research phase of this group project was broken up into three different research methodologies. This would allow us to gather multiple different feedback channels together to get the most representative results.
Firstly, we conducted Guerilla Testing in Cafés which is a very fast and cost efficient method. When carrying out Guerilla Testing, we select participants randomly in public places and ask them to carry out defined tasks. In this case we asked the volunteers to test the current design of the Limerick Animal Welfare website. This would allow us to identify issues which would have to be addressed in our redesign.
Secondly, we conducted 5 Second Tests, which, as the name suggests, are very rapid tests of a design or product. In our case we asked our participants to look at the homepage of the Limerick Animal Welfare website for five seconds and then answer a few follow-up questions. These questions were aimed at finding out if the current design was effective in what it is supposed to offer to the user.
Lastly, we carried out a classic online survey, which we sent out to frequent users of the Limerick Animal Welfare website. Here we were specifically looking for common issues with the current design and information about which use-cases exist.
LIMERICK ANIMAL WELFARE
University of Limerick
Jan 2020 — May 2020